Metal Guide

India, one of the world’s largest gold consumers, is a significant market for gold jewellery. In the last decade itself, about 75% of gold demand has been for gold jewellery alone. Through ages, gold has not only been used for jewellery but is also vital for technological applications and innovation. Characterized by a distinct yellow colour, this metal is resistant to tarnish, rust and even corrosion. Pure gold is so soft that it can be moulded with someone’s bare hands. Hence, 24K pure gold is never used for jewellery. 22K gold is 22 parts gold and 2 parts of other additional metals which makes it 91.6% pure. The next in line is 18K gold which is 75% pure and is usually alloyed with metals like silver, copper, nickel and zinc for added strength and durability. Gold is a metal that can complement any occasion. Whether you choose to wear it every day or as traditional gold wedding jewellery, it never fails to lure admirers.

9K gold denotes 37.5% gold purity. 9K is the minimum standard used in India and is widely used for making profound jewellery to minimize the cost.

14K gold denotes 58.3% gold purity and it often comes stamped with 585.

18k gold denotes 75.0% gold purity. 18K is highly recommended for fine jewellery.

22K gold denotes 91.6% gold purity. Gold in 22K is very soft and is not suitable for manufacturing studded jewellery. It can be used for plain gold jewellery.

24K gold denotes 100% gold purity. Gold in this form is extremely soft and cannot be used for any type of Jewellery making.

In case of any questions, please feel free to reach us on our Number +91-9810091558 or send us an email at